Nblue ocean and red ocean strategy pdf

So blue ocean strategy is about how can any company or organization break out of the red ocean. Red oceans are all the industries in existence today. Our aim is to make the formulation and execution of blue ocean strategy as systematic and actionable as competing in the red waters of known market space. In this article you will learn how to make your competition irrelevant and have sales and profit growth in excess of anything you thought was even possible. But many companies have done their homework and succeeded thanks to this strategy. Like the blue ocean, it is vast, deep and powerful in terms of opportunity and profitable growth. Generating new demand lies at the heart of any marketcreating strategy. Blue ocean strategy introduces analytical tools to minimize risk. The value of having a blue ocean strategy is better understood when compared to a red ocean strategy. But in most cases, a blue ocean is created from within a red ocean when a company.

Innovation, new market space and creating demand are central characteristics. How to create uncontested market space and make the competition irrelevant pdf by w. Since the industries are in a state of nonexistence, there is absolutely no relevance of peer comparison. But its not always clear how to create a blue ocean strategy for yourself. In a few cases, companies can give rise to completely new industries, as ebay did with the online auction industry. The result of the competition is destruction, which draws the analogy of red blood in. How does blue ocean strategy differ from red ocean strategy. This is where everyone would like to be and it is possible for you to have a blue ocean. In order to understand more about the two concepts lets look at the difference between blue ocean strategy and red ocean strategy. First published in 2005, it was updated and expanded with fresh content in 2015. This new market space is created by launching new offerings, with the aim being to make the competition irrelevant so that an organization can grow, uncontested, at least in the beginning.

These systems started to gain popularity in the 1970s with consoles that played only pong. The vieoints of the authors are discussed with a greater clarity in order to clearify both the terms with respect to different references provided. Want more secrets and tricks like the blue ocean strategy. The sample paper on air asia blue ocean strategy familiarizes the reader with the topicrelated facts, theories and approaches. List the factors the customer cares about, and current dimensions of competition. Value innovation strategy competes in an uncontested market space. How to create uncontested market space and make the competition irrelevant kindle edition by kim, w. A blue ocean, as used in the title of this book and strategy, is basically uncharted territory in the business world. There is ample opportunity for growth that is both profitable and rapid. The blue ocean, on the other hand, is calm, smooth, with lots of food and little or no competition. Blue ocean strategy including examples and pdf download this blog article is a overview of some of the key points of the book by w. This strategy, which is based on extensive research of hundreds of companies spanning across decades and including several industries, proclaims that instead of battling competitors, companies can create new markets for themselves.

How to create uncontested market space and make the competition irrelevant, w. We all know that ocean is vast and limitless and in the case of marketing, the word ocean has paramount significance when it comes to blue and red ocean strategy. In red oceans, there is a competitiveadvantage worldview, companies are often driven to outperform rivals and capture greater shares of existing or shrinking market space. The blue ocean strategy is a business book that has become mandatory for modern managers by proposing an organized structure to identify and implement differentiation in any industry and help you grow your business faster. Only then can companies step up to the challenge of creating blue oceans in a smart and. Blue ocean strategy including examples and pdf download. We have come to think of them as red ocean traps, because they effectively anchor.

Blue ocean strategy pdf blue ocean strategy blue ocean strategy 2004 five keys to blue ocean strategy book summary blue ocean strategy blue ocean strategy expanded edition blue ocean strategy book by w. The blue ocean strategy explains how to guide your business across seas with less competition and greater profitability. Just as blue ocean strategy claims that a red ocean strategy does not guarantee success, funky business explained that competitive strategy is the route to nowhere. Blue ocean strategy is a concept that has been pioneered by insead professors, w. But its much more common for a blue ocean to be created from within a red ocean when a company expands the boundaries of an existing industry. Blue ocean strategy powerpoint templates present better. How to create uncontested market space and make competition irrelevant. To illustrate the difference between the blue ocean strategy and red ocean strategy, ive made an infographic that lucidly explains the 6 vital differences between a red ocean market and a blue ocean market. Blue ocean strategy is all about devising and acquiring the uncontested market forum by spawning a new demand. Visi pramudia the cornerstone of blue ocean strategy. Achieved via the delivery of features that have a highest marginal benefit to customer needs. The insead blue ocean strategy institute is dedicated to extending the research on blue ocean shift, blue ocean strategy, and blue ocean leadership by chan kim and renee mauborgne and disseminating it to professors, researchers and practitioners around the globe. Use features like bookmarks, note taking and highlighting while reading blue ocean strategy.

The mental models that undermine marketcreating strategies. And the business world has caught on companies around the world. Red ocean in blue oceans, demand is created rather than fought over. The authors of the bestselling blue ocean strategy have spent over a decade exploring that question. A company will have more success, fewer risks, and increased profits in a blue ocean market. For example, competing factors in blue ocean strategy are similar to the definition of finite and infinite dimensions in funky business.

A red ocean is a saturated market with industry competitors. Blue ocean strategy displays an orderly way to deal with making the challenge unessential and traces standards and instruments any organization can use to make and catch their blue seas. Blue ocean strategy the blue ocean approach is a strategic tool that helps innovation strategists asses current and desired future strategic states whereas red ocean is a current state. There is ample opportunity for growth tbat is both profitable and rapid. Namun ternyata, kesuksesan sebuah perusahaan kini tidak lagi diukur dengan memenangi persaingan berdarahdarah di red ocean strategy. Know who developed the blue ocean strategy, understand what is a business universe, differentiate between blue ocean and red ocean, describe ways to create blue oceans, understand key terms related to blue ocean strategy, learn the steps to create a blue ocean strategy, list the blue ocean strategy. Blue ocean strategy and its implications for businesses. Itu sebabnya kini hadir istilah baru yang disebut blue ocean strategy. To succeed in the long term, companies must find ways to create new markets. How to create uncontested market space and make competition irrelevant by w. By that we can see that there is a lot of interest by the. How to create uncontested market space and make the competition irrelevant.

To understand red ocean strategy let us begin by defining blue ocean strategy. If you want to avoid a red ocean, you should create a blue ocean strategy for yourself. Recognized as one of the most iconic and impactful strategy books ever written, blue ocean strategy, now updated with fresh content from the authors, argues that cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool. Blue ocean strategy adalah strategi menciptakan ruang pasar baru yang belum termanfaatkan. Blue ocean strategy is a powerful framework for finding new business opportunities. The strategy canvas visualizes the current state of the industry and shows how a blue ocean strategy differs from incumbents. Pdf blue ocean strategy download full pdf book download. The chart above summarizes the distinct characteristics of competing in red oceans red ocean strategy versus creating a blue ocean blue ocean strategy. These competitors may possess a competitive advantage driven by cost, differentiation, or niche market strategies. Learn more about what a blue ocean strategy is here. Blue ocean strategy is a book published in 2005 and written by w. Download it once and read it on your kindle device, pc, phones or tablets.

Pdf blue ocean strategy as a tool for improving a companys. Red oceans represent all the industries in existence todaythe known market space. The goal of a blue ocean strategy is for organizations to find and develop blue oceans uncontested, growing markets and avoid red oceans overdeveloped, saturated markets. Red ocean strategy, blue ocean strategy, innovation, room. In this article you will learn how to make your competition irrelevant and have sales and profit. History and background a video game console is just a computer that is made only. We will introduce the aspects of red ocean strategies that most of the companies use around the world, and then we will compare the advantages and disadvantages of using blue ocean strategies. Blue ocean strategy is where a company creates a completely new market space or market category. Red ocean strategy focuses on competing in the existing market space with the current firms. Red ocean strategies compete in existing markets which is referred to head. This blog article is a overview of some of the key points of the book by w. Blue ocean strategies on february 12, 2020 blog, b2b strategy and messaging, virtual vp of marketing it can be difficult to succeed with the cutthroat competition in the business environment today. See comparison between red and blue ocean strategies here in one simple table.

Clearly, a red ocean strategy tends to invite strong competition, which often becomes a race to the bottom in terms of pricing. In red oceans, industry boundaries are defined and accepted, and the. Pdf on oct 10, safak gunduz and others published how to make blue keywords. It is aimed at enriching blue ocean strategy with a case study in which we see the process of creating a blue.